First things first - can Nokia even execute on a strategy. He went at it several times and in all the reading I’m doing the message is consistent: Nokia has increased it’s cadence and plans to release more often and faster than ever before.
So where is Nokia’s opportunity?
It’s a battle of ecosystem: Apple, Android and Microsoft. For Nokia, Android is the competition so this is where they are aiming. With this line of thinking, Microsoft is a strong number three or number two. Those three companies have the depth to pick the ecosystem battle. Kids, stay home it’s going to get ugly.
One tidbit he did share that I really clued in on is that Nokia is operator friendly. This is a really good card to have up an underdog’s sleeve.
What is going to be the differentiator about this ecosystem?
- Apps – Today’s apps are good. Tomorrow’s apps are different. The bulk of the uptake in apps is in emerging countries. The apps of tomorrow will have to be locally relevant. The life we enjoy here is not the life that mobile users of emerging countries have. This is something Nokia understands better than all players out there. Apps are to be shared socially, stimulate viral app exchange and sustain apps economy.
- Horizontal platform – Nokia is gunning for location based services platform. A search engine is the what, the social network is the who, and Nokia’s LBS platform is the where. So for Nokia, life is truly a journey and they intend to be there every step of the way!
- $$$ – What else payment systems. Nokia is the champion of operator billing; they have the setup with 150 operators in 40 countries. Compared to credit card purchase, operator billing is 5x better for app monetization. We have to remember emerging economies and the young mobile users - they don’t have a credit card but they do have a bill from their operator.