January 8, 2009
Blackberry vs IPhone
It's the third of fourth time I stumple on this story. Basically it speaks about the fight RIM and Apple are on for the smart phone market. The new products from RIM (Storm, Flip, Bold) have been good for RIM to get their momentum back from apple. Apple is really closing in fast on RIM though, and RIM can't sit on their laurels too long. The bit that is most interesting to me is the perception of consummers toward the storm vs the iphone. Analyst are all up in arms about the fact that iPhone has 77% of its owners 'very satisfied' about their iPhone, and RIM only has 33%. It's an important data point, still is it that important? Since when are Apple owners not hugely proud of their apple wares, and since when business users (read BB owners) are all emotional and franctic about their BB. We're speaking of two kind of people, one looking for the cool, simple and the remarkable experience - the apple brand promise. The second group looking for the device that will work, will be reliable, get the job done - Blackberry brand promise. Any thoughts?