November 23, 2006
R&D success is no slam dunk. This article makes a good case that more money doesn't necessarily mean more results. Process and methods to capture and use ideas leads to better results. One interesting fact though with Google where we may think that the 20% R&D time is great is the solution - just recently the big honchos at Google are saying people need to think of more features not necessarily product - in other words funnel the innovation on leveraging the existing products. Even Google has its own problems, but more $$ doesn't mean more innovation. understanding the user and, understanding the context in which our product is used, will allow for a better targeting of the innovation, a better use of the $$$ available.